Introducing Gaia, the period pain relief brand revolutionising comfort with CBD-infused products and vibrant colors. Gaia shatters the stigma around menstruation, transforming a hush-hush topic into a bold statement of empowerment and self-expression.

The name Gaia, the Greek goddess of the Earth, symbolises nature, healing, and feminine strength—all of which align with the brand’s mission. Just as Gaia nurtures and restores balance in nature, the product provides natural relief, empowers women, and challenges the stigma around menstrual pain with a bold and modern approach.

The distinctive gradient used throughout the brand symbolises the relief from pain that Gaia products provide.

The bold typeface represents the real woman's body, adding a human, organic quality to the design. It defies the delicate, traditional typefaces often used for menstrual products, making a bold statement instead.